Our strategy

Our distinct strategy has been successful in driving profit growth and creating shareholder value. WHSmith is made up of two core business – Travel and High Street – and these are run by separate management teams reflecting the different customers, strategies, operating models and cost structures.

In Travel, our goal is to be the leading retailer in convenience, books and news for the world’s travelling customer.

In High Street, our goal is to be Britain’s most popular high street stationer, bookseller and newsagent.