Sales Assistant

As a WHSmith Sales Assistant you can work part or full time and we’ll help you progress fast.

The key to being a good Sales Assistant is to enjoy dealing with people. Customers are at the heart of our business, so you must be ready to help them. That means talking, listening and being helpful, no matter how busy you are. Of course, you need to understand exactly what each customer wants, and that means product knowledge is very important too.

When you’re not looking after customers, either on the tills or on the shop floor, there are shelves to fill and displays and promotions to set up and keep looking good. Every team member has a role to play and you need to co-operate and work together to achieve store goals. These could be anything from sales targets to mystery shopper scores. During our seasonal peaks – such as Christmas and ‘Back to School’ in September – you’ll be particularly busy, so flexibility towards working hours would be a big help. However busy you are, you need to stay upbeat and give great, speedy customer service!

With products, tasks and customers constantly changing, you’ll enjoy a role with lots of variety. What’s more, as the business evolves and innovates, you’ll have an opportunity to learn new things including technology.

For Sales Assistants who are keen to learn and progress, our Retail Academy programmes equip you with the tools and skills you need to take the step up to Supervisor and beyond. Find out more here.

Want to know more?

There’s lots of reasons to join our team. If you’d like to get a better understanding of some of the benefits available to you or to learn more about our excellent training, please click on the quick links below. You can also take a shortcut to an overview of our application process.

Our benefits


Our benefits include everything you’d expect and a few perks that might surprise you!

To find out more click here.

Learning & Development

Learning &

There are no limits to where your talent and drive can take you with our training programmes.

To find out more click here.

Application process


Ready to apply? We can take you through the next steps to complete the application process.

To find out more click here.

WHSmith Sales Assistant Jobs

If you think you’d make a perfect WHSmith Sales Assistant, why not see what jobs we have available in your area? With so many stores spread across the UK, there’s a good chance we can offer the opportunity you are looking for. To search all our jobs please click the button below.