Vision & Values

View all jobs


We’re not just on a journey - we also like to think that we’re on a pretty important mission, too. Our strategy is to continue leading the way as a global retailer in travel essentials for the world’s travelling customer, and as Britain’s most popular high street stationer, bookseller and newsagent.

It’s our purpose that really makes us stand out as a retailer: to make every one of life’s journeys better.

Our goals 

We’re the kind of business that always thinks a little bit bigger. Which means our future looks something like this: even more prime locations and brand new and exciting store concepts for all kinds of customers in all kinds of places around the world. 

To make that happen, we’re building our presence online and in person, partnering with brands like the Post Office, M&S and Costa Coffee, offering more services like Click and Collect, and creating even more ways to help our customers find whatever they need.  

Put simply, we’re channeling our energy and excitement into going even further, even faster, when it comes to making every journey better.

Our Values

We strive to be outward-facing and customer-focused:
an organisation that keeps its promises. Living our four key values is an important part of achieving this aim.

Customer Focus

We keep the customer at the heart of all that we do.

Value Our People

Our people are respected and valued in an honest, open environment.

Drive for Results

We push ourselves to achieve ambitious and competitive results – delivered with pace.


We take personal responsibility and deliver what we say we will.