WHSmith Group is entering an exciting new era as a pure-play global travel retailer, following the sale of our High Street business earlier this year. As we continue to expand our international footprint and focus on high-growth markets, we’re looking for a talented and strategic Communications Manager to join our team in London. As Communications Manager, you’ll support both external communications (Press Office) and internal communications, playing a key role in how we present ourselves to the outside world and how we keep our global team informed and engaged.

This is a unique opportunity to make a real impact in a fast-moving, high-profile environment — perfect for a media-savvy communicator with a flair for storytelling and a passion for brand reputation.

What You’ll Be Doing:

External Communications / Press Office (70%)

• Acting as a key member of our Press Office — managing media relations and responding to press enquiries.

• Writing, editing and distributing press releases, statements, and briefing materials.

• Monitoring media coverage and compiling reports; proactively flagging emerging issues.

• Supporting crisis and issues management, preparing reactive statements and media responses.

• Collaborating with stakeholders to pitch stories that enhance WHSmith’s reputation and profile.

• Liaising with external PR agencies when needed.

Internal Communications (30%)

• Writing and publishing engaging internal newsletters and company updates.

• Supporting company events including town halls and leadership briefings.

• Working with teams across the business to align messaging and driving employee engagement.

• Managing internal communication channels, including employee app.

• Maintaining a consistent tone of voice across all internal content.

What we are looking for:

• 4+ years' experience in a communications role (e.g. press office, PR agency, or media-facing environment).

• Exceptional writing and editing skills, with sharp attention to detail.

• Strong media relations experience and ability to craft compelling press content.

• Comfortable working in a fast-paced, deadline-driven environment.

• Highly organised with excellent project management skills.

• Confident working cross-functionally and influencing stakeholders at all levels.

• A team player with a proactive mindset and collaborative approach.

How we reward our teams:

• Hybrid Working Model from home and in the office

• 4pm Friday Finish

• Flexible Working

• 24 Days holiday, plus your Birthday off, plus Bank Holidays with an opportunity to buy extra days holiday

• Family Friendly Leave

• Company Pension scheme

• Sharesave Scheme

• Annual Bonus based on company and personal performance

• Competitive Salary and Car Allowance

• Private Medical

• Staff Discount Card for stores and online

About Us:

Celebrating over 230 years, we’re proud to have grown and evolved into a globally recognised brand present in over 30 countries around the world, and we’re proud to be that air of familiarity people love and trust on their journey, both in life and through life. As a diverse group of over 5,000 colleagues, we are all on the same journey to a better business through our commitments to our planet, people and the communities we serve.

Our UK Travel office is based in a buzzing part of central London close to Liverpool Street Station. We are an ambitious team that thrives on pace, collaboration and innovation resulting in a real entrepreneurial culture. It’s perfect for people who are happy to use their initiative and embrace life outside their comfort zone. 

At WHSmith, we’re all about creating an inclusive and welcoming workplace where everyone can be themselves and do their best. No matter your background, age, disability, gender, gender expression, gender identity, race or ethnicity, marital status, religion, sex, sexual orientation or anything else that makes you, you—you’re welcome here.

We’re also open to flexible working where possible, so if that’s something you need, let’s chat. And if you need any adjustments during the selection process, just let our Talent Acquisition team know—we’re happy to help!