Data Operations & Infrastructure Analyst

Based in Aldgate, London (3 days a week)

2 year FTC

WHSmith is looking for a Data Operations & Infrastructure professional to play a pivotal role in how we capture, manage and use data across our Travel UK business. This role sits at the heart of our footfall analytics capability, ensuring high-quality data flows, actionable insight, and strong collaboration across commercial, format and operations teams.

The Role

You will own the end-to-end operation of key data feeds, translate business needs into scalable data solutions, and help turn complex datasets into clear insights that shape store design, service levels and customer experience.

Key Responsibilities:

Data Operations & Infrastructure

• Own and manage end-to-end data ingestion, ensuring external data feeds run smoothly, reliably and at scale.
• Capture and translate business and technical requirements from internal stakeholders into effective solutions, working closely with BI, IT and external vendors.
• Connect internal, external and footfall data sources to enrich insight and unlock new commercial opportunities.
• Contribute to the creation of dashboards and reporting tools that visualise performance, behaviours and test outcomes.
• Maintain and enhance data quality, identifying opportunities for improved data capture, automation and process efficiency.

Analysis & Insight Delivery

• Use strong data and business understanding to identify root causes, define problems and recommend actionable solutions or trials.
• Deliver clear, commercially focused insights that inform decision-making across store design, service levels and customer experience.
• Analyse A/B tests and pilot trials to measure ROI and support robust business cases for future investment.
• Report data accurately with context and narrative, ensuring insight leads to the right action.
• Anticipate future business questions and design scalable data solutions to address them.

Programme Leadership & Collaboration

• Act as the subject-matter expert and gatekeeper for the footfall analytics platform across WHSmith Travel UK.
• Champion adoption of the platform through training, workshops and ongoing stakeholder engagement.
• Develop and manage project plans, align stakeholders, and deliver milestones in line with business priorities.
• Contribute to data team best practices and mentor colleagues to improve effective use of footfall data.
• Continuously evaluate project benefits, adapting or stopping delivery where value is not being realised.

Why Join WHSmith?

You’ll be part of a forward-looking data team with real influence on how our Travel UK business operates and grows. This role offers the opportunity to combine hands-on data delivery with strategic impact in a fast-paced, customer-focused environment.