At WHSmith, our people are at the heart of everything we do. They are the ones that go the extra mile for our customers. The ones that enable our growth. That’s why our International People team is passionate about creating an environment where people can be legally protected, compliant, and empowered to deliver their best work across our Rest of World (ROW) business.

Australia, Singapore, Spain – just three of the 30+ countries where you can find our stores. You’ll find us at airports, stations, hospitals and shopping malls all over the world, with stores run directly, through joint ventures or via ‘Franchise Partnership’ models. It’s an integral part of the company’s growth strategy.

We now have an exciting opportunity for a Senior Marketing Executive to join our International team, based at our Head Office in London on a 12 month fixed term contract.

What you will be doing:

Customer Plan & Campaign Delivery

• Own the delivery of the WHSmith International Customer Plan, ensuring all marketing activity is executed on time and within budget across international markets.
• Ensure all key milestones and deadlines are met, managing multiple campaigns and workstreams simultaneously across varying levels of complexity, brand and country.

POS & Print Management

• Take end-to-end ownership of international POS, from briefing and artwork approval through to print, delivery and in-store execution.
• Ensure all creative and artwork meets brand guidelines, is legally and factually accurate, and appropriate for each market.
• Work closely with print partners to meet production and delivery timelines, identify efficiencies and ensure the most effective POS formats are used for each store and promotional space.
• Create, maintain and continuously improve an accurate international POS database.

Screens & Digital Visual Marketing

• Own the international screens process, working closely with screen partners to ensure content is accurate, effective and delivered on time.
• Maintain all associated trackers and databases, ensuring store information and screen data remain accurate and up to date.
• Review screen content effectiveness and incorporate feedback and learnings into future activity.

Stakeholder & Store Management

• Act as the key marketing contact for international stores, managing the feedback ticket process and ensuring requests relating to POS and screens are prioritised and resolved in a timely manner.
• Liaise closely with Trading and Commercial teams to align on POS and digital requirements, deadlines and priorities.
• Provide stores with clear, timely marketing communications for all campaigns and initiatives.

Commercial & Supplier Support

• Support the Commercial team by identifying the most effective marketing solutions for new activity and products.
• Ensure all supplier-funded POS, wraps and screen content meet WHSmith brand guidelines and quality standards.

New Store Openings

• Support the marketing workstream for international new store openings, ensuring all POS, screens and communications are delivered accurately and on time.
• Travel internationally when required to support new store openings, campaign implementations, POS reviews or key meetings.

Budget, Administration and process

• Raise marketing purchase orders as required and ensure accurate tracking through the PO log to support effective budget management.
• Monitor and evaluate the effectiveness of POS and screen activity using store feedback and available performance data.
• Share best practice and learnings across markets to continually improve marketing execution.
• Identify opportunities to streamline processes, improve efficiency and enhance ways of working across international marketing

About us:

Celebrating 230 years, we’re proud to have grown and evolved into a globally recognised brand present in over 30 countries around the world, and we’re proud to be that air of familiarity people love and trust on their journey, both in life and through life. As a diverse group of over 5,000 colleagues, we are all on the same journey to a better business through our commitments to our planet, people and the communities we serve.

For UK and International Travel, our mission is simple – to create value for our stakeholders by providing a platform for global brands responsible for essentials and technology in airports (including our InMotion stores), hospitals, rail stations and other markets. Our office is based in a buzzing part of London close to Liverpool Street Station. We are an ambitious team that thrives on pace, collaboration and innovation, resulting in a real entrepreneurial culture at all levels. It’s perfect for people who are happy to use their initiative and embrace life outside their comfort zone.

At WHSmith, we’re all about creating an inclusive and welcoming workplace where everyone can be themselves and do their best. No matter your background, age, disability, gender, gender expression, gender identity, race or ethnicity, marital status, religion, sex, sexual orientation or anything else that makes you, you – you’re welcome here.

We’re also open to flexible working where possible, so if that’s something you need, let’s chat. And if you need any adjustments during the selection process, just let our Talent Acquisition team know – we’re happy to help!