Senior Social Media Executive
Based; Greenbridge, Swindon with some travel to Stores

At WHSmith, our people are at the heart of everything we do. They are the ones that go the extra mile for our customers. That’s why our Online Marketing team is passionate about creating an environment where people can be creative and trailblazing in order to do their best work.

The role of the Senior Social Media Executive is a part of our Digital Marketing team, collaborating with the High Street and Travel teams to drive an engaging social media presence across multiple platforms. You will work with the Digital Marketing Controller and collaborate closely with the Travel Social Media Manager to create impactful, fun and on-brand content to drive our growth and reach throughout our social media platforms, whilst aligning with the overall business goals.

Our social media channels: Instagram, Facebook, TikTok, Pinterest

You will work on a hybrid model based in our Swindon office 3 days per week, with travel to different store locations to create content and occasional travel to our London office.

What you will be doing:

• You will be a part of a team responsible for digital marketing and the output of social content for online and our High Street stores across all channels. You will be given the opportunity to create this content first-hand on-site as well as in the office.
• Collaborating with the creative studio to deliver social first, highly engaging and innovative content that is entertainment first and speaks to our social media audience.
• Feed in to and execute our per-platform social and content strategies.
• Developing and implementing a calendar of always-on and campaign content across our social channels.
• Planning, creating and executing campaigns with social first approaches to drive engagement and following across the social media platforms.
• Work closely with the buying and trading teams to deliver funded activity as part of wider marketing media packages.
• Monitoring and managing the social media channels, including community management.
• Scheduling, and posting across all social media channels.
• Brainstorming social media content ideas to share with the wider team.
• Working with the Travel Social Media manager to align the TOV across copy, community management and content across all of the platforms.
• Supporting the Digital Marketing Controller with creating content for Paid Social ads, and the management of influencer partnerships.
• Monitoring of competitor activity on social platforms and compile recommendations to inform strategic development.
• Reporting the results across the social media channels and presenting this to senior stakeholders.

What we are looking for:

• Ideally 2+ years’ experience working in a social media role either at an in-house brand or agency side
• Demonstrable experience in creating content and campaigns driving engagement
• Ability to create different content types, working with design teams or on locations
• Highly aware of social platforms and trends, with the ability to react quickly to create relevant ideas and content
• Experience reporting on social media performance

How we reward our teams:

• Hybrid Working Model from home and in the office
• 4pm Friday Finish
• Flexible Working
• 24 Days holiday, plus your Birthday off, plus Bank Holidays with an opportunity to buy extra days holiday
• Family Friendly Leave
• Company Pension scheme
• Sharesave Scheme
• Annual Bonus based on company and personal performance
• Competitive Salary
• Staff Discount Card for stores and online

About us:
Celebrating 230 years, we’re proud to have grown and evolved into a globally recognised brand present in over 30 countries around the world, and we’re proud to be that air of familiarity people love and trust on their journey, both in life and through life. As a diverse group of over 12,000 colleagues, we are all on the same journey to a better business through our commitments to our planet, people and the communities we serve.

WHSmith have occupied our place as the Hub of the High Street and in our customers’ hearts since 1792. Across our diverse estate of UK high street stores, our wide-ranging store sizes, and formats, we sell a large range of products including stationery, greeting cards, art and craft, newspapers, magazines, books, and drinks. We are an ambitious team that thrives on pace, collaboration and innovation resulting in a real entrepreneurial culture.
WHSmith are proud to be an inclusive employer, we want our colleagues to feel welcome, and free to be themselves with us.