Senior Social Media Executive

Location: Swindon, Wiltshire, United Kingdom, SN3 3rx

Contract type: Permanent

Brand: WHSmith High Street

Pay: Competitive

Apply now


Job Overview

Senior Social Media Executive
Based; Swindon
(with occasional travel to Stores)
Salary; competitive

At WHSmith our people are at the heart of everything we do. They are the ones that go the extra mile for our customers. The ones that enable our growth. That’s why our Online Marketing team is passionate about creating an environment where people can be creative and trailblazing in order to do their best work.

The role of a Senior Social Media Executive is to work collaboratively with the High Street and Direct teams to create engaging social media content to drive our commercial targets and grow awareness of our brand. You will be office based, although you will also travel to different locations to create content.

What you will be doing:
  • Developing and implementing a calendar of always on and campaign content across our social channels
  • Creating imaginative and innovative content and campaigns that build brand awareness, market position and creates cut through to key audiences
  • Planning, building and executing campaigns to drive engagement
  • Working closely with buying teams and supplier partners to deliver paid activity to generate business media revenue
  • Monitoring and interpreting performance analysis to ensure learnings are fed into future activations, and preparing reports analysis campaigns and their effectiveness
  • Owning the social media marketing calendar, working closely with trade planning departments to amplify key business trading periods and events
  • Managing influencer partnerships including contract negotiation and coordination with wider marketing plan
  • Monitoring of competitor activity on social platforms and compile recommendations to inform strategic development

What we are looking for:
  • Ideally 2+ years’ experience working in a social media role either at an in house brand or agency side
  • Demonstrable experience in creating content and campaigns driving engagement
  • Ability to create different content types, working with design teams or on locations
  • Highly aware of social platforms and trends, with the ability to react quickly to create relevant ideas and content
  • Experience reporting on social media performance

How we reward our teams:
  • Hybrid Working Model from home and in the office
  • 4pm Friday Finish
  • Flexible Working
  • 24 Days holiday, plus your Birthday off, plus Bank Holidays with an opportunity to buy extra days holiday
  • Family Friendly Leave
  • Company Pension scheme
  • Sharesave Scheme
  • Annual Bonus based on company and personal performance
  • Competitive Salary
  • Staff Discount Card for stores and online

About us: 

Celebrating 230 years, we’re proud to have grown and evolved into a globally recognised brand present in over 30 countries around the world, and we’re proud to be that air of familiarity people love and trust on their journey, both in life and through life. As a diverse group of over 12,000 colleagues, we are all on the same journey to a better business through our commitments to our planet, people and the communities we serve. 

WHSmith have occupied our place as the Hub of the High Street and in our customers’ hearts since 1792. Across our diverse estate of UK high street stores, our wide-ranging store sizes, and formats, we sell a large range of products including stationery, greeting cards, art and craft, newspapers, magazines, books, and drinks. We are an ambitious team that thrives on pace, collaboration and innovation resulting in a real entrepreneurial culture. 

WHSmith are proud to be an inclusive employer, we want our colleagues to feel welcome, and free to be themselves with us.

Our Values

We strive to be outward-facing and customer-focused:
an organisation that keeps its promises. Living our four key values is an important part of achieving this aim.

Customer Focus

We keep the customer at the heart of all that we do.

Value Our People

Our people are respected and valued in an honest, open environment.

Drive for Results

We push ourselves to achieve ambitious and competitive results – delivered with pace.


We take personal responsibility and deliver what we say we will.

Senior Social Media Executive

Location: Swindon, Wiltshire, United Kingdom, SN3 3rx

Contract type: Permanent

Brand: WHSmith High Street

Pay: Competitive

Apply now