WHSmith was always part of my childhood! As a business we've always been pushing forward and looking to identify the next trends - whether that be brands or partners. There's a lot of scope to go further in the business too!
Hear Ismail Bermouna’s Story
Ismail Bermouna / International
Ismail's journey at WHSmith
My journey first started in 2019 as a Store Manager and now I am the Area Manager for Northern Europe managing 5 countries. It's challenging but rewarding. Covid gave me the opportunity to develop my skills and push myself to excel as it was a particularly challenging time calling for more thinking on my feet especially when continuing to open more stores in a such a climate. My hard work was noticed and I was able to develop to become an area manager.
International
Retail Manager
Northern Europe Area Manager
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My journey started as a sales assistant in a small store in Holborn, which I worked part-time in during my last year of university in 2023. I applied for the graduate scheme during this time.