For me, it's very exciting to see how fast the business is growing and it's great to be part of the growth! My favourite time in Alicante is the summer season because there's a lot of action and we give a very good customer service.
Hear Ismail Bermouna’s Story
Ismail Bermouna / International
Ismail's journey at WHSmith
My journey first started in 2019 as a Store Manager and now I am the Area Manager for Northern Europe managing 5 countries. It's challenging but rewarding. Covid gave me the opportunity to develop my skills and push myself to excel as it was a particularly challenging time calling for more thinking on my feet especially when continuing to open more stores in a such a climate. My hard work was noticed and I was able to develop to become an area manager.
International
Retail Manager
Northern Europe Area Manager
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I am Muslim and my team gave me gifts over Eid. Many of my team are Christian and some are Hindi so I give them all gifts at Christmas and the Hindus brought in sweets on Baisakhi for us all to share. The culture is so special and beautiful here.