I've been with InMotion since 2019 when we opened our first store outside of the US. My most exciting moment has been the opportunity to open stores across Europe. This business is developing so fast and it's exciting to see where it's going!
Hear Ismail Bermouna’s Story
Ismail Bermouna / International
Ismail's journey at WHSmith
My journey first started in 2019 as a Store Manager and now I am the Area Manager for Northern Europe managing 5 countries. It's challenging but rewarding. Covid gave me the opportunity to develop my skills and push myself to excel as it was a particularly challenging time calling for more thinking on my feet especially when continuing to open more stores in a such a climate. My hard work was noticed and I was able to develop to become an area manager.
International
Retail Manager
Northern Europe Area Manager
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I just love it! We meet some wonderful people from all around the world that tell you their stories. The future of the business is global - we've even got a store in Australia! It's lovely to be able to help people on their journey.