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Diversity, Equity and Inclusion

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It is well known that diverse teams perform better and we want our organisation to reflect the diversity of our customer base and the markets we operate in.

All of our employees should feel that they can be themselves at work, and we encourage them to bring their individual views and experiences to their role and the broader organisation. We recognise the importance of equity in all that we do, as well as promoting a culture of inclusion through our policies, procedures and working practices. Once a year we carry out a global engagement survey and have regular colleague forums who help make ideas a reality. We also do regular pulse check-ins to make sure we are continually moving forward.

Whether it’s through our Diversity, Equity and Inclusion Committee and employee networks, our commitment to the communities we work with, or our external partnerships with organisations such as the Business Disability Forum, EveryWoman, workingmums and workingdads we will continue to support and celebrate with our employees so that our business continues to grow in the right way.

Kevin smiling in Head Office

I would describe WHSmith as inclusive, this is really important to me, being a French person and with Vietnamese heritage. Since I joined the company, really, I’ve always felt included

Kevin / WHSmith Travel, Merchandiser, London
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Fahmina - Store Manager at London St Thomas

I am Muslim and my team gave me gifts over Eid. Many of my team are Christian and some are Hindi so I give them all gifts at Christmas and the Hindus brought in sweets on Baisakhi for us all to share. The culture is so special and beautiful here.

Fahmina / WHSmith Travel, Store Manager, London - St Thomas' Hospital
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Our Values

We strive to be outward-facing and customer-focused:
an organisation that keeps its promises. Living our Four Key Values is an important part of achieving this aim:

Customer Focus

We keep the customer at the heart of all that we do.

Value Our People

Our people are respected and valued in an honest, open environment.

Drive for Results

We push ourselves to achieve ambitious and competitive results – delivered with pace.


We take personal responsibility and deliver what we say we will.