With over 1300 stores across the world, WHSmith is a brand easily recognisable to many.
The core WHSmith brand that you find on your local high street has been developed over time into the successful Travel format stores that you find in travel locations both in the UK and across the globe.
The growth of the internet has seen the WHSmith brand move online with whsmith.co.uk, we’ve also developed a concept for WHSmith within big department stores such as Harrods and Selfridges and most recently we’ve extended the WHSmith brand further, with our franchise initiative WHSmith Local.
WHSmith Local is a way of us extending our customer proposition to smaller independent retailers, who currently operate a Newsagent/Post Office. This new concept is a brilliant opportunity for those independent retailers to work with a recognised brand. It helps improve their sales and, more importantly margin. We have now successfully opened over 75 stores as ‘Franchise Partnerships’ and have more in the pipeline.
However, you may be surprised to learn just how many other brands we have within the WHSmith family. We have developed a number of standalone UK and International brands over recent years to meet changing customer needs and fill gaps in the market, such as Funky Pigeon, Gadget Shop, Cardmarket and Zoodle.
Additionally, we also offer our operating expertise to partners such as the Post Office and Marks & Spencer. WHSmith teaming up with another iconic British retail brand such as Marks & Spencer and combining our retail wisdom has successfully resulted in the roll-out of various formats across travel locations in the UK. Due to their locations, these stores are all about delivering a fast and exceptional quality service. We now operate a number of M&S Simply Food, Food to Go and Café franchise stores across our Travel estate, with exciting growth plans for the future.
For further information about the brands within the WHSmith family, see below…
A nationwide trial of standalone greeting card stores, providing value cards and gifts.
Our own-brand coffee shop located in hospitals and travel hubs around the UK and soon to be recognised globally.
Our Australian food and beverage brand operating in 13 stores in public hospitals, providing healthy food and barista-made coffee.
Our new website of over 20,000 party products, this is the first extension of the funkypigeon.com brand.
Our successful online personalised greetings card and gifting website. 
Our own-brand range of electronic accessories, technology products and gifts sold within our stores, and at standalone branded stores in Australia.
Our concession book store within Harrods holds an array of iconic British, traditional, bespoke and luxury ranges and hosts exclusive customer events.
Located in hospitals, offering a variety of hot meals, salads, sandwiches, coffee and delicious cakes.
Situated in travel hubs, workplaces and hospitals, offering the very best of M&S food on the move.
Based in hospitals, offering a selection of M&S meals, snacks and a range of refreshing drinks.
Our standalone stores offering a bespoke range of cards, gifts, wrap and stationery; conveniently placed in our Travel locations.
We currently operate over 130 Post Offices within our High Street stores. 
Our concession book stores within Selfridges comprise of bespoke and limited edition titles and also host exclusive customer events.
Our standalone digital stores within UK airports and railway stations, selling a wide range of headphones, speakers and accessories from well-known brands.
Our Australian shopping centre based newsagency format, mainly operating in South East Queensland. We currently have 7 corporate and 13 franchise stores.
Our digital retail business operated by our High Street business, selling a range of stationery, books, magazines and gifts.
A branded franchise for existing and new, independent confectioners, tobacconists, newsagents and Post Office business owners. 
An international store concept dedicated to younger travellers selling a range of books, toys, stationery and gifts.